Cool Ideas in Phoenix at MIG’s Imagination Lab!

Jeff Poe Blog, MIG News

It was hot in Phoenix during MIG’s Imagination Lab, but we’re not talking about the weather. That’s right, we’re talking about hot creative ideas!

Multi Image Group (MIG) hosted its 7th Imagination Lab experience in Arizona’s Urban heart! With over 20 different companies attending, this iLab was full of- you guessed it… imagination. True to its theme, MIG introduced attendees to some of the latest show magic and techno-hot ideas. RFID, Attendee Tracking, and Virtual Reality experiences were top of the list. Chief Creative Officer, Guy Hollier, brought his imaginative process to life as he showcased emerging technologies and concepts from some of MIG’s latest shows and events. “We strive to show how MIG blends Creativity and Technology to each and every project we undertake, and it certainly raised the pulse of our audiences in Phoenix,” said Guy.

  • Phoenix iLab Technology
  • Phoenix iLab 2016
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  • Phoenix iLab 2016
  • Phoenix iLab 2016
  • Phoenix iLab 2016
  • Phoenix iLab 2016
  • Phoenix iLab 2016
  • Phoenix iLab 2016
  • Phoenix iLab 2016
  • Phoenix iLab 2016
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Meanwhile, Creative Director Jeffrey Poe showed off a few case examples of how MIG brings technologies together to create disruptive experiences. “I’ve been called ‘disruptive’ since I was in the third grade, so I kinda feel like the rest of the world finally caught up,” laughed Jeffrey. “From image mapping to radar tracking and interactive design, there is no other company with the expertise and technical know-how to pull off such high-level projects,” Jeffrey said. MIG also brought the new HTC Vive to showcase how VR has become a strong medium for communication and expression. Interactive technologies have become very mainstream. New touch screens will include radar technologies and gesture controls have become a highly desired control medium. We imagine expos with large interactive walls where presenters can demonstrate their company’s products and services to not only the booth traffic, but also the passerbys, as was the case for DealerSocket at this year’s NADA expo in Las Vegas. Multi Image Group created a large 20’ tall by 40’ wide LED display which featured statistical information as well as environmental media. The result could be seen from anywhere in the expo hall and was certainly a major attractor for DealerSocket.

“It’s how we use [technology] that really makes Multi Image Group unique.”Regina O'Neil, Owner, Multi Image Group
“Even though technology has a strong place in our designs, it’s how we use it that really makes MIG unique,” says Regina O’Neil, Co-owner of Multi Image Group. As MIG continues to look forward, our first goal is to always create experiences that resonate with audiences. We attract, disarm, engage, and mine. And while we love all of the future-tech that is emerging throughout the industries, MIG always knows how to choose the right technologies to drive results. If you are looking for a way to impress your audiences with solutions that blend creativity and technology, whether at a marketing event, expo, or corporate theater event, look no further than Multi Image Group.

Thanks for reading,
Jeffrey P.R. Poe
Creative Director, Multi Image Group