Leslie Corley

MIG’s Leslie Corley Tells All

Multi Image Group Blog

MIG Employee Spotlight

Leslie Corley,
Production Coordinator

Thriving under pressure, being able to multi task, and playing well with others are just a few of the necessary skills you need to succeed as an event production coordinator. It’s a demanding job and certainly not a perfect fit for everyone, but for MIG’s Leslie Corley, it was an excellent career move. Take a look at how it all unfolded for Leslie, why she’s grateful for Excel, and where she hopes to be next year.

MIG
What does the role of production coordinator entail?
LESLIE
A production coordinator helps build the puzzle that is a show, a smartphone app, a microsite, a video, and the list goes on. I often work with multiple vendors or specialists and coordinate either deadlines or show content. I help build and piece together all of the show elements that result in the final product, the event story, message, and audience experience.

MIG
What did you go to school for?
LESLIE
In high school I had a huge fascination (and still do) with human behavior and personalities. I originally went to school to study Psychology at Florida State University. Once my studies turned into more supervised research courses, my interest flattened and I switched into the College of Business at FSU, where I fell head over heels for my marketing and public relations courses. You can say I played a mean game of “Major of the Week” as I ultimately graduated with a Bachelor of Arts in Editing, Writing, and Media with two minors in Psychology and Business.

“My favorite part [about my job] is that I get the opportunity to work with a wide range of companies and learn about their culture, their politics, and what drives them.” Leslie Corley
Production Coordinator

MIG
How did you discover the events industry?
LESLIE
During my studies, my dream job was to work for a book publishing company and read/edit manuscripts, help with the digital transition of e-books to print, along with book tours and social media presence. Although I had several internships at a small boutique public relations firm and at an indie motion picture releasing company, I missed my mark at the book publishing firms and ended up as a paralegal assistant at a law firm. That was when I came across Multi Image Group through FSU’s Career Center, as I was quickly learning the law path was not in the stars for me. Based on the skill sets I had, the center recommended I apply for the opening and I never looked back!Leslie Corley

MIG
What’s your favorite thing about what you do?

LESLIE
My favorite part is that I get the opportunity to work with a wide range of companies and learn about their culture, their politics, and what drives them. It’s a great feeling when you start associating a company with people rather than a brand – these associations changes your perspective about the type of work we do and where you fit in the puzzle.

MIG
What’s your least favorite?
LESLIE
That’s still TBD. I was an English Major for a reason. after barely completing Business Calculus I try to keep my relationship with numbers at a distance. That’s one part of the job I’m thankful to have Excel for.

MIG
What intrigues you about it? And on this same note, what perplexes you about it?
LESLIE
The most interesting thing about this industry is how we’re constantly evolving and keeping up with technology. When I tell people I work for a creative production company that can also develop unique VR apps and custom phone charging stations, the response I usually get is, ‘So what exactly do you do again? Plan technological parties?’ The challenge of making similar branded events – different and unique within the same year – is what perplexes me the most. It’s easy to want to fall back on what you’ve successfully executed but this forces you to think outside the box and go outside of your comfort zone which has been great for my career.

“Everyone has good and bad days – and if you’re having an off day, your organization with deliverables and content will be your safety net to help you stay on track.” Leslie Corley, Production Coordinator
MLeslie CorleyIG
What does it take to be an awesome production coordinator?
LESLIE
Organization is key. Everyone has good and bad days – and if you’re having an off day, your organization with deliverables and content will be your safety net to help you stay on track.  If you’re the most organized person (even in your sleep) then another great trait to have is flexibility. Working with different personalities and people coming from different backgrounds, it’s always a good rule of thumb to not get too attached to an idea or concept, because at the end of the day, you’re delivering an experience for someone else (not yourself) and you have to be willing to try and experiment with new ideas.

MIG
As a millennial yourself, do you have any advice on how event industry professionals can better connect with their millennial audiences?

LESLIE
First, I’m a tech gadget and app kind of gal. If there’s an event app I can download that has my registration ticket and the schedule of events I signed up for, I’m more likely to stay and participate longer because I feel I’m getting the most out of the event by being well informed. Also, the less I have to carry (bags, tickets, maps, etc) the more likely I’ll grab and buy more of your merchandise because my hands are free. I just need my phone and my keys.

Another thing I think the event industry often misses is that millennials couldn’t care less about ‘material things’ and are more focused on the actual experience. I can justify spending several hundred dollars for a music festival ticket but I can’t justify spending $50 for a Katy Perry t-shirt.

MIG
Where do you see yourself professionally in 5 years or heck, next year?
LESLIE
Next year I see myself taking on more responsibility and continuing to move up the ranks until I become a producer. From there I hope to have some sort of legacy so that others can either follow or improve upon my footsteps.

MIG
You go girl!