Space Jam Juice, one of the world’s premiere vapor e-liquid providers, asked MIG to help the create a lively and interactive exhibit booth at the Electronic Cigarette Convention Expo at the FairPlex in Pomona, California. What they specifically asked for was, “A concert feel with all the bells & whistles.” We went even further and added a killer sound system, lasers, lights, and, of course, lots and lots of vapor that attracted the crowds. Then, once we got them there we engaged them with some dynamic interactive experiences. The two-story, 80 x 80, booth had four circular aerial signs branded with Space Jam theme supporting AV around booth like kiosks. AV-RD and MIG partnered to create a virtual Space Jam Juice store that allowed customers to touch a kiosk and insert their custom marketing into a vivid virtual store environment to see how it would be promoted. This and other technological enhancements created a huge hit for Space Jam. Judging by the size and energy of the crowds, the prospects and sales generated, and the positive feedback from the client, the entire event was a shining (albeit cloudy with vapors) success.