BizBash Live: The Expo 2015
Event Innovation Forum – Fort Lauderdale, FL
Why Event Pros Need to Design Emotional Experiences
By: Barry Ross Rinehart, Executive Creative Director, Multi Image Group
Speech Description: Live experiences are a powerful tool to form long-lasting impressions, but are event and meeting professionals considering what emotions their events and meetings are creating? Are they thinking about how the audience is feeling and not just what they’re seeing and hearing? Whether it’s a convention for 10,000 people or an intimate gathering, there are some secret tools, technologies, and techniques planners can employ to exploit the brain’s natural methods of forming memories and learning. In this session, Barry Ross Rinehart of Multi Image Group will share strategies he’s learned from top neuroscientists and hard-earned experience to demonstrate how to trigger specific emotions to make efforts more memorable as well as change memories after an event is already over.
Video – 84 West Studios for BizBash
Photography – Creative Focus Inc. for BizBash