MIG Event Producer, Diana Hustedt Reveals What It Takes to Survive One of America’s Most Stressful Jobs

Multi Image Group Blog

MIG INTERVIEW SPOTLIGHT: DIANA HUSTEDT

Jobs that require you to face unpredictable conditions and high stake-situations rank among the most stressful jobs. These are careers that require a unique kind of mettle, but only if you’re bold enough to pursue them. Jobs such as firefighters and airline pilots fall into this category – and according to a 2014 survey conducted by Careercast.com, so do event producers.

MIG sits down with one of our seasoned event producers, Diana Hustedt, to talk about what makes her job so darn stressful and what it takes to survive and thrive.

MIG
First off, thank you for taking the time out of your busy, stressful life to give us the inside scoop. Before we begin, tell us a little bit about your background.

DIANA
I’ve been at Multi Image Group for four and a half years now. Before MIG however, I was on the client side, producing in-house events for Luxottica.

MIG
So you’ve been producing events for a while now, which means you should be able to tell us what you think it takes to survive one of America’s most stressful jobs.Diana Hustedt

DIANA
Ha. Yes. Well flexibility is definitely the first thing.

MIG
And the reason behind that is?

DIANA
You’re often put into many challenging situations so you have to know when to flex and when not to flex. You also have to be able to understand and work efficiently with all the different parties you’re interfacing with, so you can’t be a rigid or tunnel focused person. You have to change your working style to fit with hotel personnel, your crew, talent, creative, clients – as well as all of the other support people that are typically involved when producing a live event or meeting.

MIG
What are some other qualities you need to survive?

DIANA
I would have to say multi-tasking because you’re dealing with so many different issues from project to project and since our industry is not very time-lined …

MIG
Nor linear …

DIANA
Right, it’s not linear, or organized, and I actually believe organization is the best trait an event producer needs to have. Since you’re the lead person, you have to be the organized one to ensure that everyone on the project is keeping up and tracking in order to make the event happen.

MIG
How hard is it navigating all of the different personalities?

DIANA
Producers play the role of therapist in many ways because you are constantly trying to be empathetic to your clients’ needs but at the same time you’re maintaining budgets, timelines, vendor partners, all of the people you need to manage in order to get what you need when you need it. And behind all of these people are different personalities with their own set of issues to be resolved. With that said, you also have to know how to keep your calm and alleviate fears and tension that the people around you might be feeling.

MIG
Any other qualities?

DIANA
Creativity! And that’s not just from an artistic standpoint but being able to know how to creatively solve a problem. Say your speaker doesn’t want to go on stage, what do you do? If you suddenly find out there’s a major storm headed your way and your event is outdoors, how do you handle it? Or say your show is in India, how do you overcome the language and technology obstacles?

MIG
Well Diana, this all sounds very stressful. What do you love about it?

DIANA
I love that NO day is ever the same. Every day brings new challenges, and even though you might do repeat events or have repeat clients, they are rarely ever the same event or experience.

MIG
Thank you Diana for your time, we’ll let you get back to being flexible, creative, empathetic, and organized now. Carry on.


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