Attendees flew through city skyscrapers. They drove an invisible truck. They took a ride through a human brain… all at MIG’s Chicago Imagination Lab.Barry Ross Rinehart, Executive Creative Director
The goal of MIG’s Imagination Lab is to share the latest tools, technologies, and tactics that Multi Image Group has been discovering and deploying worldwide in hotel ballrooms, expos, stadiums, and intimate C-level meeting spaces across different industries. MIG’s I-Lab welcomed event professionals, meeting planners, and corporate executives of Fortune 500 brands to Chicago’s Loft on Lake on July 26-27, where attendees entered the venue space that was fully-transformed to educate and inspire attendees into connecting with their brand’s target audience.
The space was divided into 5 main areas of concentration:
MIG was even able to offer Chicago attendees some of the exclusive premieres of new technological innovations.
I-Lab attendees especially enjoyed the hands-on demonstrations of emerging technologies that they could experience for themselves. Throughout the space, MIG team members were available to share insights surrounding the various tech specialties, along with strategic and innovative ways these tools can be utilized.
One example on display, directly from Japan, was the Sony Xperia Touch: a portable projector that transforms any flat surface into a dynamic, interactive touchscreen.
There was also a hands-on display of the mesmerizing new AmFlex LED Technology: flexible, ultra-slim LED screens that can be wrapped around nearly any shape and size, bringing endless possibilities to MIG’s designers.
And, probably the biggest attraction of all – the multi-sensory Birdly Virtual Reality, by Somniacs: a full-body flying simulator ride that created an extremely vivid experience for attendees as they flapped their wings over the NYC skyline. A VR experience so real that users instantly forget the mechanics and computer codes behind the spectacular apparatus.
In addition to live demos, MIG’s Creative team led discussions surrounding the science behind unforgettable experiences, as well as the latest in meeting and trade show developments and how today’s fringe technologies are shaping tomorrow’s inimitable experiences. We’re re-imagining how emerging tech trends will change the face of the event production industry.
Multi Image Group also developed a custom-designed RFID check-in system using wristbands (with in-house 3D-printed readers and display screens) to allow attendees to request more information about any particular piece of technology that captured their interest.
All in all, each attendee left with their imaginations expanded just a little bit more at what’s possible and what’s next in creating experiences that their target audience’s brains will never be able to forget. The reaction to the Multi Image Group Imagination Lab in Chicago was overwhelmingly positive, and we thank all who attended and participated.
Quick Recap Video –
Highlights from MIG’s Chicago I-Lab
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