Silver Award Winner
Multi Image Group delighted large audiences at the technology-rich Imagination Lab at MIG headquarters in Boca Raton, Florida on December 8th, 2016.
Multi Image Group opened its doors to invited guests for our 2nd annual Boca Raton Imagination Lab (iLab) and 4th consecutive iLab of 2016. Attendees from various industries were captivated by immersive technologies and multi-sensory experiences. A unique draw to the Boca Raton Imagination Lab was the venue – MIG headquarters. Audiences were guided on VIP tours through the 90,000-square foot facility that houses the creative engine that builds unforgettable live experiences for global brands across multiple industries of any shape, size, or setting.
Black Box Theater 2.0
One of the highlights of this Imagination Lab was the world premiere of the new Immersion Room within MIG’s revamped Black Box Theater 2.0. “The Immersion Room is a really cool space where we can work on digital virtual reality creations and 360˙ videos without having to wear goggles. We can simply sit on a comfortable couch (pictured below) and look at images or videos being projected on the surrounding walls,” said MIG Creative Director, Angel Resto. “Vivid imagery and surround sound is a spectacular feeling. You really get the sense that you are part of the experience.”
Another component of the Black Box Theater 2.0 experience was the unveiling of a new, interactive game – uniquely projected on multiple 3D video mapping screens, taking up the space of an entire wall. The video game, called “Bad Case of the Mondays,” features one of MIG’s legendary team members, Cecilio Santos, battling Monday morning zombies in order to start up the company’s generator. Zac Burke, one of MIG’s Developers said, “This game was a lot of fun to work on because it’s not just on a single screen in front of you, it’s being projected onto 13 screens of different sizes over 20-feet high up the wall. There’s not another game like this one on the planet.”
Multi Image Group crew and technology experts were onsite at the iLab showing off new state-of-the-art tools used in display technology, such as portable audio speaker arrays and six different kinds of robotic lights. The new environment-friendly exhibit panels, beMatrix, were on display – as well as drones, 360˙ camera arrays, and the 3D scenic panel molding machine. Attendees also experimented firsthand with custom examples of MIG creations: Virtual & Augmented Reality, Google Tilt Brush, audio syncing, transparent LED screens, custom gamification, and interactive social media activations.
To top it off, MIG was able to share fresh case studies on how to bring General Sessions to life in novel and engaging ways. Strategies for corporate event production included the creation of: award ceremonies, involvement of audience participation, the tracking of attendee traffic and behavior activity at live events by using visual heat maps — all techniques revealing insightful and actionable data for lead generation and post-event analytics. The outcome is the production of high-impact touring shows that spread the good news about brands and innovation around the world.
“We were very pleased with the attendees’ positive reaction to our new and improved Imagination Lab experience,” said Creative Director Jeff Poe. “Everyone left here inspired with new ideas, new possibilities, and new ways of thinking about how we can help them attain even greater results in achieving their goals in the new year. We’re here to help. That makes us feel good.”