Multi Image Group (MIG) came to the windy city and all those in attendance were, dare we say it… blown away. (Okay, maybe we shouldn’t have said it — even though it was true.)
As attendees arrived at Sir Richard Branson’s brand new Virgin Hotel, they were personally greeted by a MIG team member via a roving BEAM Technology telecommunication bot and then guided to the third floor meeting space.
Once inside the Innovation Lab theater, the guests were presented with some of the latest communication and technology being utilized around the world demonstrated to them. Technology varied from: stunning 3D holographic video playing within a glass pyramid, some simple examples of virtual content/augmented reality viewed through a common mobile device, engaging and interactive content that was explored through a vivid touchscreen video kiosk. Everyone was impressed and inspired about the possibilities currently available to brands everywhere. However, the highlight of the Innovation Lab was the engaging and eye-opening presentation given by MIG’s Chief Creative Officer, Guy Hollier and Executive Creative Director, Barry Ross Rinehart.
“We find that when our clients have the opportunity to experience this technology firsthand, and really see it come to life,their eyes light up as their imaginations start thinking about what would be possible with their company and connecting with their audiences…”Regina O'Neil, MIG Co-owner
“What we try to do is show people a sampling of some of the most innovative tools being used around the world by some of the most competitive brands out there,” said Hollier, “but it still comes down to the dreamers and creators who listen to their clients’ goals and objectives and then find new ways to use these tools to create a customized solution that is really going to make a lasting impression on their audience.”
“It’s actually a lot of fun for everyone,” said MIG co-owner Regina O’Neil, “We find that when our clients have the opportunity to experience this technology firsthand, and really see it come to life, their eyes light up as their imaginations start thinking about what would be possible with their company and connecting with their audiences. They get really excited.”
“We’re always on the look out for what’s next,” said Guy Hollier, “We are continuously exploring possibilities and testing the capabilities of new tools that we believe can help our clients make a real connection with their audiences.”
The Multi Image Group Innovation Lab is continuing to visit cities across North America to show organizations what is possible, what can grab attention, and how our clients achieve their critical objectives. For more information about our most innovative technology or where the Multi Image Group Innovation Lab is going to be next, contact firstname.lastname@example.org.