How do you recollect a memory best? By seeing a picture of that moment and memory captured in time? Or by hearing the friend you were with retell the story? I’m going to venture to guess – by seeing a picture. So why is that?
According to John Medina, author of Brain Rules, “The human brain is better at both comprehending and remembering messages that involve imagery, something scientists call the picture superiority effect.” All the more reason(s) to weave in more imagery into your next event gathering. Here are a few ways how to do it.
“The human brain is better at both comprehending and remembering messages that involve imagery, something scientists call the picture superiority effect.”John Medina
Author, Brain Rules
To set the mood, the tone, display imagery-based animations on the screen during walk-in moments. You can also reach out to your attendees pre-event to solicit pictures from them, making the imagery you show more personal and meaningful to them. For example, say your meeting theme is “Dream Big.” You could ask attendees to send in pictures they feel best capture or represent the dreams they want to achieve.
When it comes to presentations, don’t just verbally explain your message. Add in imagery that helps to illustrate your point and then explain the meaning behind the picture. And have fun with your image choices! You don’t always have to be literal; sometimes abstract is the way to go. Do this and the likelihood your audience/listeners will remember your message long after the curtains close will be much greater than had you just stood up and talked for twenty minutes.
Have you ever been in the middle of a stressful situation and wished you could be somewhere else – like lying on a tropical beach? Give your attendees stress breaks through guided imagery, which can help your attendees use their imaginations to take themselves to a calm, peaceful place. Because of the way the mind and body are connected, guided imagery can make you feel like you’re experiencing something just by imagining it.
With social media platforms like Instagram and Pinterest growing in popularity, it’s important to find ways to communication with your attendees in more visual ways. Some examples: instead of the traditional signage look, create signage that resembles a movie poster. Next time, don’t display a theme using only typography and fonts, find the perfect, provocative image to pair it with instead. And when it comes to pre-event communications, why not send an e-postcard campaign?!