Designing Events for the Five Senses – Event Innovation Forum LA

Multi Image Group Blog, Industry Trends

Executive Creative Director, MIG

Multi Image Group

Bizbash Event Innovation Forum LA logoAt the Event Innovation Forum in Los Angeles, Barry Ross Rinehart, MIG Executive Creative Director, shared why he believes that event and meeting professionals should engage all the senses when designing live experiences.

Event producers know that a well-designed event should appeal to all five senses, yet the full spectrum of possibilities is often ignored, leading to clichés or forgettable blandness. At the Event Innovation Forum—Los Angeles, Multi Image Group executive creative director Barry Ross Rinehart shared insight into how the brain works and the tools and techniques industry professionals can take advantage of to create more stimulating and memorable live experiences.


Videography & Editing: BizBash via Godfather Films