Mary Kay + MIG Partnership

It's About Trust

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Once a year, Mary Kay Seminar encourages and empowers women to bloom with confidence, find their voice and find community, and achieve personal success in balancing work and home lives. An event of this size with so many moving parts requires a production partner who can act with agility. MIG collaborates closely with Mary Kay on almost every aspect – from pre-event ideation and buzz-building to onsite execution (both live and virtual) to keeping the conversation going post-event.

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“Multi Image Group has been an outstanding partner over these last few years; they understand what Mary Kay is all about."

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Scenic Design + Staging Elements

Design With Purpose (And Heart)

The goal is, as always, to seamless work with the Mary Team to create extraordinary visual looks and dynamic experiences that wrap this audience in wonder and excitement while supporting the Seminar’s most important moments – from Leadership Presentations to Strategic Panels to parades of award winners to bigger-than-life entertainment to the ultimate reveals of this year’s Queens. MIG succeeds by providing media and motion graphics that enhance the Mary Kay theme and palette and by constructing environments that give #MKSeminar the energy and scale it needs to fill the Kay Bailey Hutchinson Convention Center and still remain intimate, heartfelt, and on-brand.... just like Mary Kay Ash dreamed of 60 years ago!

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Primerica + MIG Partnership

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A strong partnership that began in 1996, this event required a whole lot of manpower, gear, and equipment, and an awful lot of MIG talent! For the second time, this biennial convention took place at the state-of-the-art Mercedes-Benz Stadium in Atlanta, Georgia. This event was an incredible opportunity for Primerica’s 35,000+ attendees to witness something they’ve never seen before.

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MIG came up with a proposal that was just impossible to say no to.

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Scenic Design + Staging Elements

For MIG, it was essential to design a multifaceted and dimensional scenic that could hold its own in such a dynamic venue. We’re talking a dimensional scenic that held its own in an incredibly dynamic venue. A team of 50+ skilled show crew members, including audio engineers, lighting technicians, scenic carpenters, and digital scenic designers. And a polished and sophisticated stage that fit the scale of the convention, while giving its presenters and attendees a bold and memorable palette for bedazzled recognition moments and high-impact presentations.

The four-day, 35,000-person+ biennial attended the event that centered around the theme “Decade of Dominance” was the largest corporate convention to return to Atlanta since the pandemic.  Current plans for the Primerica International Convention are to return to Atlanta in 2024. MIG can’t wait. Overall, the scenic design played an essential role in the natural flow of the event.

The post Primerica International Convention appeared first on Multi Image Group.

Mary Kay + MIG Partnership

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Once a year, Mary Kay Seminar encourages and empowers women to bloom with confidence, find their voice and find community, and achieve personal success in balancing work and home lives. An event of this size with so many moving parts requires a production partner who can act with agility. MIG collaborates closely with Mary Kay on almost every aspect – from pre-event ideation and buzz-building to onsite execution (both live and virtual) to keeping the conversation going post-event.

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“MIG made it so easy for us; the partnership was truly there. And you came with creative ideas, and it was beautiful."

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Scenic Design + Staging Elements

The stage environment seamlessly serves many purposes. It’s a massive LED canvas for high-impact imagery to amp up emotion and clarify key messages. It’s a focal point for top executives to speak directly and personally to this large audience. It’s a platform for parades that celebrate high achievers who’ve worked hard all year to earn this recognition. It’s an enormous stage for large-scale production numbers needed to entertain and energize.  And throughout all this, it must continually transform – in real time – to reflect the topic, the product, the speaker, the moment.

And the beauty part is: the audience has no idea of all the machinery moving behind the scenes – they simply experience the beauty, inspiration, and empowerment they’ve come to expect from a Mary Kay Seminar.

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Primerica + MIG Partnership

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In 1996, Multi Image Group (MIG) produced its first Primerica event. Since those first formative moments, the collaborative relationship has flourished into working on a diverse range of Primerica events. In 2019, MIG partnered with Primerica on their International Convention. For the first time, this biennial convention took place at the new state-of-the-art Mercedes-Benz Stadium in Atlanta, Georgia. This event was an incredible opportunity for Primerica’s 50,000 attendees to witness something they’ve never seen before.

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“What do I like most about MIG? They've always been there, they've always supported us, and I cannot think of a better partnership to have at any company."

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Scenic Design + Staging Elements

For MIG, it was essential to design a multifaceted and dimensional scenic that could hold its own in such a dynamic venue. On the show site, MIG provided Primerica with a team of 50+ skilled show crew members, including audio engineers, lighting technicians, scenic carpenters, and digital scenic designers. One of the most important benefits of working with MIG’s in-house staff is having a team that is already familiar with communicating and collaborating on shows together previously. MIG worked with Primerica to come up with a stage that fits the scale of this convention for presenters and attendees. The primary objective in the development process was to give Primerica a bold and memorable palette for presentations and graphics, while maintaining a polished and sophisticated look. Overall, the scenic design played an essential role in the natural flow of the event.

"An event like this requires a lot of manpower, a lot of gear, equipment, and an awful lot of talent, so having a company with the resources and depth of MIG is second to none."

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Best of Show Award at NADA:
Second Year in a Row for Multi Image Group, But With a Different Client

Boca Raton, FL (PRWEB) February 10, 2015

Multi Image Group (MIG), an internationally recognized South Florida creative communications agency, wants to congratulate their client, DealerSocket (the creators of the automotive industry’s most comprehensive informational technology solutions) for winning the Best Small Island Booth Award for the 2015 National Automobile Dealers Association Convention & Expo held this year at the Moscone Center in San Francisco, California.

DealerSocket’s booth integrated innovative touchscreen and experiential technology (designed and created by MIG) that attracted attendees and kept them engaged once they began to interact and enjoy their touchscreen experiences at the booth. DealerSocket Director of Marketing, Brandon Piersant, commented that the booth was consistently at high capacity and that there were no low points throughout the event.

The DealerSocket Team with their Best of Show Award!

“Partnering with DealerSocket is thrilling for MIG,” said Victoria Mallow, National Accounts Executive for MIG. “Helping them achieve their organizational goals through our team’s innovate use of live event and creative technology is very gratifying—especially since we were able to help another client of ours, TD Bank, win the same award for their Midsize Island Booth at last year’s show.”

The NADA Convention & Expo attracts as many as 23,000 attendees and over 5,500 exhibitors, so the challenge to get noticed is incredibly competitive. Jeff Poe, Creative Director for MIG who specializes in tradeshows and live events, knew he and MIG’s creative and technical teams had to come up with some true attention-grabbing solutions.

“It just shows that our team takes our client’s challenges seriously and we work hard to deliver beyond expectations. We couldn’t be more proud!”Robert Sclafani, MIG Co-owner

“The Moscone Center is huge,” said Jeff Poe. “We wanted to make DealerSocket a focal point from nearly anywhere in the convention center, so we put some large screens high into the air with enticing messages. Once we got their attention and drew them into the booth, we then involved them with some fun interactive displays that showcased DealerSocket’s wide range of products and services.”

DealerSocket Booth at NADA 2015

For over 35 years, MIG has been creatively exploiting the very latest communication technology to create memorable and engaging experiences with some of the biggest brands in the world. This award-winning implementation of technological enhancements to the DealerSocket booth are just another example of MIG’s team listening carefully to their client, brainstorming an ideal solution, internally exploring and testing communication technologies, and then flawlessly implementing and maintaining them onsite.

“To win best of show for our clients two years in a row is wonderful,” said Multi Image Group Co-owner Robert Sclafani, “It just shows that our team takes our client’s challenges seriously and we work hard to deliver beyond expectations. We couldn’t be more proud.”

About Multi Image Group
For more than three decades, Multi Image Group has been at the unique intersection of Creativity & Technology, integrating live and online experiences, digital and social media, and branded immersive environments that engage, inspire and transform attendees. This independent full-service company has a staff of 150 employees (all under one roof), and a collective mission to create successful event experiences for its clients.

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