TD Bank’s Auto Finance (TDAF) division took automotive acceleration by the steering wheel and put the pedal to the metal, literally. At the National Auto Dealer’s Association (NADA) 2014, MIG created a Virtual Prize Wheel “Burn Out” concept: a custom interactive 103″ touchscreen game, utilizing futuristic RFID and interactive technology. The game was activated by a “Hot Wheels” giveaway, with the custom TDAF-branded packaging designed by MIG, which featured an RFID sticker adhered to the backside. MIG also created a Virtual Dealership touchscreen kiosk for attendees to get to know TD Auto Finance in a fun and interactive way. What a great way to break the ice with existing or potential customers!
TD Bank Auto Finance, partnered with Multi Image Group, was named a top 4 finalist in the 2014 Expo E.X.C.I.T.E Awards for “Best Interactive Exhibit” and “Best Use of Event Technology” for their work at the 2014 National Automobile Dealers Association Convention (NADA).
