DSA

Using Technology to Grab and Keep Audience Attention

Multi Image Group Blog, DSA

DIRECT SELLING ASSOCIATION — MARCH EDITION

Multi Image Group (MIG) Using Technology in Innovative Ways to Grab and Keep Audience Attention

Whether you are talking about a trade show booth, a retail environment, or a public environment, there are a lot of intriguing ways Multi Image Group (MIG) is developing to use technology to snare people’s attention and get them emotionally and intellectually involved in your brand.

Here are a few great examples of how MIG has helped companies entangle audiences into their world:

TDAF 2014 NADA Prize Wheel 1

TD Bank utilized MIG’s experiential technology to draw people into their booths at the National Automobile Dealers Association convention in Las Vegas. For TD Bank, MIG created custom branded Hot Wheels cars that utilized RFID stickers that could trigger personalized interactions at a Virtual Car Dealership and a Burning Rubber Video Prize Wheel. Along with some other photo ops and social media activation, the RFID technology allowed the salespeople to track the involvement and areas of interest of each visitor to their booth—which translated into more customized and informed conversations and stronger results. This booth ended up winning BEST OF SHOW MID-SIZE BOOTH AWARD for TD Bank!

Gander Mountain is one of the fastest growing outdoor sporting goods companies in America. Multi Image Group developed several in-store experiential 14-2006 Gander Mtn_9363activations to get families involved in their first annual holiday promotion events. Among a large array of customized creative options, MIG created an electronic ‘Naughty or Nice Detector’ (using infrared technology and LED screen), an interactive ‘Dress The Snowman’ touchscreen activity, a select your background ‘Holiday Photo Op’ using iPads and touchscreen selectors, and ‘Gander Mountain Santa Snowmobile’ video game that had integrated branding throughout the game. As a result of these and other activations, each store that had this technology saw a huge boost in store traffic, social media impressions, and sales. Gander Mountain will be growing its’ holiday offerings to even more stores later this year.

From Mary Kay Cosmetics to AdvoCare to many other DSA companies, Multi Image Group has been extremely successful at dreaming up and designing just the right technologies to capture the hearts and minds of their audiences and assuring their brand leaves a lasting positive impression. MIG continues to look for new opportunities to craft imaginative technological solutions for experiences that entangle and inspire.


For more than three decades, Multi Image Group has been at the unique intersection of Creativity & Technology, integrating live and online experiences, digital and social media, and branded immersive environments that engage, inspire and transform attendees. This independent full-service company has a staff of 150 employees (all under one roof), and a collective mission to create successful event experiences for its clients.