Our journey to CES 2025 showed us that while technology is dynamic and ever-evolving, the overarching goal is always to stay connected. While AI has been implemented in just about every vertical and aspect of life, from vehicles to toothbrushes, the effort to expand our minds and discover new ways of communicating is rooted in our intrinsic desire to interact with others. After trekking through 6 halls, over 4,000 exhibits, and walking over 13 miles, we found some amazing new technologies at CES. We’re here to share them with you so you can tell your story and create impactful human connections.
As experience creators, we aim to amplify our messages, showcase our products, and promote our solutions. We do this through presentations at conferences, demonstrations at exhibitions, and through interactive moments that were developed through the intersection of the right ideas combined with the right technology. No matter the vehicle or method, the point is to show, express, and propagate.
To do that, we need to engage. Like CES, the industries we all work in are noisy, busy, and intense. You only get a few seconds to capture one or many minds; our goal is to make sure those seconds count. To be engaged is to be wholly present. Only then can we remove the friction of gathering – information and decision.
Here are our favorite solutions we found to improve how you can engage with purpose and results.
1. Dynamic Screen Technologies
- LED: Video screens are becoming lighter, better, and bigger. Every major company showcased examples of 100+ Inch, 0.9-pixel pitch screens. They featured superior color saturation and intelligent displays that sense the ambient light, constantly optimizing the image for our eyes.
- Sensory Positive Screens: Automotive is taking the first major leap in screen technology. In the coming models, expansive panoramic touch displays will envelop the full functionality of your vehicle. Everything will be controlled through one large surface. Heads Up Display (HUD) technology is back and more evolved than ever before. These displays project vital information directly onto the windshield, and sensory feedback will enhance touch surfaces, too. This technology will blend into our everyday devices as well. From washing machines to refrigerators, companies are advancing the experience and putting information closer to our fingertips.
- Transparent: Video displays that can be seen through – it’s amazing! The ability to blend physical and digital experiences elevates the user’s experience. This technology is also evolving with touch features that bring us closer to living the life sci-fi movies once tempted us with.
2. Haptic and Tactile Responses
When we physically touch something, we engage 2 or more senses to trigger an emotional response. Haptics is the word we use to describe the enhanced physical reaction to interacting with inorganic things; it’s like how your keyboard makes a “clicking” sound while your fingers receive touch. Those keyboards are a lot more sophisticated than you think.
Screen technologies are evolving to provide similar tactile responses using small electrical pulses to your finger as you touch the screen. This makes the user feel more at ease, which translates to a longer dwell time for digital engagements.
Other advances have been seen in wearable controllers. At CES, we discovered a few startup companies that developed software and hardware that can be used like a computer mouse to control your computer, applications and even, yes, PowerPoints. One of the software solutions can be loaded onto the smartwatch you are wearing right now! It can be programmed with custom gestures to trigger actions on your computer, with more capabilities launching in the future.
3. AI-Powered Everything
AI is seemingly everywhere. Baby monitors that detect a baby’s mood and respond by playing different sounds to soothe a crying tot, for example. Cameras that gauge user engagement, and even cars that create a music playlist to enhance your driving experience based on the route you are taking. These and many others were on full display at CES 2025, but even today, many businesses are already utilizing AI with great results.Closer to our industry, these enhancements can improve attendee experiences at events and exhibits. They even go so far as to make floor plan recommendations or suggest meeting points with other attendees to spark connections and conversations. AI is helping to reduce the guesswork and provide clearer paths to the solutions and answers we all want.
In closing, CES never disappoints. It’s a place where innovation and technology collide to produce possibilities for the future. As live experience creators, the possibilities are ever expanding. Technology enables us to reach beyond the expected and elevate the attendee’s journey to new heights. We are always experimenting and developing concepts that push the boundaries. When we blend our goals and ideas together with the right tech, epic things happen.
Call us today to determine how that combination will work best for you.
