Promoting events used to be time-consuming, involving hanging posters on walls and leaving leaflets under windshield wipers, all while hoping for the right crowd to show up. Nowadays, everything has shifted online, particularly on social media platforms. But are our tactics still hit or miss? To help reshape and improve your event promotion social media strategy, here is a straightforward guide.
Shift Your Perspective
Before you start creating promotional content, shifting your perspective is important. Instead of viewing your audience as passive onlookers, see them as influencers who are vital to the success of your event. Why? Because every like, share, and comment increases the visibility of your event. Encourage engagement and interaction to make your audience feel actively involved in generating buzz for your event.
Use Real Images
On social media, there's a strong demand for authenticity. People crave genuine connections and prefer real photographs instead of stock images. When promoting social media events, it is recommended to showcase behind-the-scenes footage. This can involve capturing moments of staff setting up, speakers preparing, or even attendees enjoying themselves. Sharing these glimpses helps build anticipation and alleviates any concerns about the event's worth.
Wield the Power of Video
Videos have become the dominant form of online content in recent years. Its visual appeal and engaging nature make it highly effective for capturing attention. Even an introductory video can significantly boost the likelihood of your event being shared online. To generate buzz leading up to the event, consider live-streaming Q&A sessions with speakers, providing sneak peeks of the venue, or conducting interviews with past attendees.
Leverage User-Generated Content
The power of user-generated content should be harnessed. Share posts from attendees or potential attendees that mention your event, such as screenshots of ticket purchases or excitement about specific speakers. This approach helps engage your audience and fosters a sense of community around your event.
Collaborate with Influencers
Collaborating with influencers can be a highly effective strategy for promoting your event. Take the time to identify relevant influencers in your industry and establish partnerships for cross-promotion. By working together, they can create engaging content and help increase the visibility of your event among their followers. This collaboration will generate excitement and anticipation, ultimately driving more attendees to your event.
Tailor Content for Different Platforms
When promoting your event on social media, it's essential to tailor your content to the specific characteristics of each platform. Each platform has its unique features, and adapting your content accordingly will make it more engaging for users. For example, visuals are key on Instagram, so prioritize eye-catching images and short videos. On Twitter, concise text and quick updates grab users' attention more effectively.
Streamline Event Access
Every step should be seamless and accessible from the moment someone becomes aware of your event to when they attend it. You can achieve this by implementing streamlined ticket purchase systems and providing detailed information on logistics such as transportation and accommodation. By doing so, you create a hassle-free experience for attendees.
Lastly, promotion should continue once your event starts. Have a complete feedback loop, even after the event concludes. Instead of being defensive against criticism, focus on learning and growing. Encourage open discussion and actively engage with feedback. Remember, even negative comments can be seen as an opportunity to demonstrate your dedication to customer satisfaction.