Genpact New York Live Event: The Enterprise of the Future
The global professional services solutions firm focused on delivering digital transformation, Genpact (NYSE: G), invited investors, analysts, and some of their top clients to a showcase of their vision for the “Enterprise of the Future.” This interactive, New York live event took place on March 15, 2018 at the One World Observatory, World Trade Center. The event focused on delivering digital transformation, through a day of interactive experiences and demonstrations on how organizations are blending advanced technologies with real-world expertise. Genpact’s leaders also discussed the company’s growth strategy and financial performance.
Genpact and Multi Image Group: Creativity & Technology Partnership
Multi Image Group (MIG) was asked to envision and execute an event that allowed Genpact to help their attendees to explore how they could rethink their business and transform customer experiences. MIG helped develop highly visual presentations, delivered from Genpact President and CEO, N.V. “Tiger” Tyagarajan and keynote speaker, Andrew McAfee. MIG created live demos for Genpact on how artificial intelligence and predictive insights are unlocking new opportunities. These demos included seven different interactive and experiential activations, such as…
Experiential activations, such as
Delivering the Message: Digital Transformation
Each presentation and activation at this New York live event needed to open minds and inspire devotion to the brand. Genpact heralded this event as their most successful to date and credited Multi Image Group’s ingenuity, teamwork, and attention to detail as a major part of the event’s impact.
Interactive 3D holograph of the digital platform Genpact Cora
Motion-controlled VR driving experience of an automated banking process
Dynamic animated story of Supply Chain technologies
An immersive audio podcast on Source to Pay solutions for procurement
Custom drone flying gaming experience of OnSource and SeQuence
Transparent LED comic book story of live on-demand accounting solutions
A Pharmacovigilance virtual reality (VR) experience
At the end of 2017, Genpact went through a global rebranding, so Multi Image Group had the unique challenge of exploring the possibilities of its new visual identity while bringing their core messaging around the transformative power of their digital solutions to life in technologically-forward and memorable ways.