February 28, 2024

Mary Kay’s Flagship Event

Mary KAY SEMINAR | 60th Anniversary Event


Who is Mary Kay?

Founded in 1963 by Mary Kay Ash, Mary Kay is an iconic brand and one of the largest direct sellers of skin care and color cosmetics. The Mary Kay Annual Seminar Conference in Dallas is not a meeting, it’s a movement; a gathering of nearly 20,000 Independent Beauty Consultants who have waited all year to celebrate hard-won achievements, learn what the future holds, level-up skills, and – in this special case – celebrate 60 amazing years of Mary Kay Inc. enriching women’s lives.

Mary Kay + MIG Partnership

It's About Trust

Once a year, Mary Kay Seminar encourages and empowers women to bloom with confidence, find their voice and find community, and achieve personal success in balancing work and home lives. An event of this size with so many moving parts requires a production partner who can act with agility. MIG collaborates closely with Mary Kay on almost every aspect – from pre-event ideation and buzz-building to onsite execution (both live and virtual) to keeping the conversation going post-event.

“Multi Image Group has been an outstanding partner over these last few years; they understand what Mary Kay is all about."
Mary Kay Client

Scenic Design + Staging Elements

Design With Purpose (And Heart)

The goal is, as always, to seamless work with the Mary Team to create extraordinary visual looks and dynamic experiences that wrap this audience in wonder and excitement while supporting the Seminar’s most important moments – from Leadership Presentations to Strategic Panels to parades of award winners to bigger-than-life entertainment to the ultimate reveals of this year’s Queens. MIG succeeds by providing media and motion graphics that enhance the Mary Kay theme and palette and by constructing environments that give #MKSeminar the energy and scale it needs to fill the Kay Bailey Hutchinson Convention Center and still remain intimate, heartfelt, and on-brand.... just like Mary Kay Ash dreamed of 60 years ago!
The stage at Kay Bailey Hutchison Convention Center in Dallas Texas
A light show over a stage and crowd at the Primerica International Convention with a large crowd and multiple screens reading “Primerica” and “Maximum Impact.”