How MIG Helped Bring the Launch to Life
Live Event Production in Action
VNR and VNL showcase event tents. Where attendees could get up close and personal with the new trucks and learn more about their new features. From sweptback headlights, to new grilles and hoods, to a dashboard design that puts the most-used controls within easy reach and of course, Volvo’s one of a kind I-Drive Transmissions.
VNR and VNL reveals took place in the center’s impressive theater. Strategically combined with interactive elements, such as dance troupes, perfectly timed music tracks, kabuki drops, dynamic lighting effects and projection mapping. Plus, 360-LED tube lighting adorning the wrap-around balcony, and screen displays featuring vibrant, rotating imagery, reflective of the VNR and VNL brand.
Multiple breakout sessions provided the perfect environment for event attendees. To dive deeper under the hoods and learn about the new truck series offerings, technology and selling points. For instance, adaptive navigation and an exterior backing cameras, Bluetooth connectivity, Apple CarPlay and more.
“We needed to create a big splash, but be smart in how we did it. It was really important to us to have somebody to work with and trust implicitly, to not only execute in a very good way, so that everyone who comes here feels like it’s being done for the first time, just for them.”