August 12, 2020

8 Reasons to Embrace Virtual Events

Making the Move to Virtual Events?

Ever since the world changed, and major in-person events have been postponed or canceled, a different way to engage has been rising to the occasion and saving the day—the always smart, effective go-to virtual event. Why? Because getting your brand message out there, connecting with your communities, and keeping conversations and businesses alive has never been more important… companies are now seeing how compelling virtual experiences can be.
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"When we first started talking to [MIG] we said we have to do something more than a WebEx, but we didn't know what that meant. We had our client experience team go out and vet a lot of people...and they said these are the people we have to use because they're like us...super friendly, hospitable, great partners, and leadership values their employees."
Bentek / Gehring Group
The era of virtual events is here to stay. Here are eight reasons why companies should embrace going virtual:
  • Building Leadership & Recognition

    Your company needs to connect, and with MIGstream, you can. It’s a different format and language, but you can still deliver education, timely announcements, recognition, and awards—all while engaging in two-way conversations with your audience.

  • Video Streaming Trends

    According to Cisco, 82% of all internet traffic by 2022 will be consuming videos. In other words, people love TV. MIG knows how to translate live events into the language of broadcast TV. MIG can also show you how to use broadcast media as an ongoing communication tool (think episodic here) to keep conversations sharp, small, targeted, and up to date.

  • Measuring Engagement & ROI

    Online/virtual lets you gain insight and respond in real-time to your audience. Livestream, meeting apps and microsites all provide smarter ways to track engagement patterns. Statistics such as visitor traffic, engagement levels, and viewing times provide companies with information that can easily be translated into ROI—all while allowing them to make adjustments or change course based on real-time feedback.

  • New Broadcasting Technology

    You get to take advantage of the same broadcast technology that networks use. Augmented graphics, holograms, lower thirds, live chats, feeds and polling, 3D environments, and pop up window frames—MIG has it all and we know how to use it.

  • Flexible Timeframes for Audiences

    When it comes to virtual, you are not locked into a traditional 3-day time frame or one-location experience. Virtual Events can run longer, accumulate more leads, and reach more people. No longer do companies have to cram all of their event content into one, two, or three days. Virtual can allow brands to touch base with their audience for weeks and months with micro-events and engagements, allowing for more data acquisition and stronger relationships in the process.

  • Additional Options for Audiences

    We are now entering the age of hybrid events—the combination of live events (when they do return, and they will) with virtual to add new audiences and extend the reach to remote ones. Don’t be the company that falls behind the curve.

  • Expanding Audience Diversity

    The most robust brand communities have always been a hybrid of online and offline. So, if your company has been all offline, now is the time to seize the opportunity—so you have a broader, more diverse community when the dust settles.

  • Reducing Overhead Costs

    One of the best parts of an in-person event is also one of the most expensive: travel. Traveling is exciting and can help event audiences’ breakthrough their daily grind, but it’s also extremely costly. Other costs include renting event space, hiring staff, and hotels. Fortunately, none of these costs apply to virtual events.

With MIGstream, You Can!

No matter what’s going on in the world, MIG can help you engage your audience in virtual ways that move hearts, change minds, and drive results. When would you like to begin?