Everyone is thinking about it… what’s the next evolution of live events?
How should you decide whether to go live, virtual or hybrid?
What about the planning aspect of it?
Think of this like watching a live sporting event on television. There are a limited number of seats available at the stadium, but to maximize the reach, we can watch the same event from home. Nobody at home expects to catch a ball or smell the food in the air. We’re probably not going to have to contend with a fan from the other team sitting next to us or deal with long lines to get a hot dog. For some, watching from a distance is more enjoyable, and that is the major shift that we should consider going forwarded with live events. In this example, maybe one lucky viewer gets a game ball? Virtual attendees get a gift card for a free burger, and maybe they get to have their face shown on the big screen at the game. All of these tricks can be folded into the experience to make solid connections beyond the event. In doing this, your planning will need some extra consideration and perhaps some additional budget to account for this expanded audience. Your ROI can be improved greatly when properly building out your event for both audiences.
Using augmented elements and virtual environments can enhance the experience for both presenters and attendees alike, creating live experiences that are entertaining and engaging. And this is just the beginning. Everyday MIG is redefining live and virtual realities - from digital, to hybrid to the virtual beyond.
The event marketing space is ever-changing, so being ready to activate events wherever and however is pivotal. As an event marketing and production entity, we are always researching, searching, vetting, and developing new and impactive ways to impress upon our clients’ motivations. Our onsite innovations studios and Imagination Lab tours have been abuzz with new technology and interactivities. In the months ahead, MIG is on a quest to demonstrate how direct selling companies can elevate experiences ‘beyond’ what marketers perceive events to be today. Look for our live and virtual demonstrations on mig.cc
We have found that the most valued component to executing truly successful events and/or activations is togetherness. No one person, team and entity can execute impressionable events, it takes a team of professionals who care and will do anything to see it through. So be good to yourself and one another. See y’all on the road!
* MIG proudly supports 19 DSA member companies over the last decade.
* Executed over 300 Virtual events in 2020.
"This was certainly the MOST complex [virtual] show I have ever worked on, and your team was the glue that held us all together! I truly cannot express how much I appreciate each one of you for your patience, incredible character, expertise, creativity, professionalism and your fantastic partnership and collaboration.
I am truly honored to have had the opportunity to learn from and to work with such an incredible team!"
