What's Next for Virtual Events?
Follow the New Rules of Virtual Events
Get Strategic with Event Budgeting
Pricing will depend on your physical event size and the level of virtual event features desired. However, there are ways you can manage costs while increasing the event's value-add and long-term impacts. One such way is to encourage the limited live audience to consist of those who need to engage face-to-face to drive objectives. Because virtual attendees do not have to pay for travel or accommodation, this will minimize their costs; and the virtual components' production value will increase. If you are in an industry that allows charging for admission, this provides funding options to enhance both the live and virtual segments.
Communicate Value to Audience
Think about your offering; how will your attendees apply the information to advance their careers or enhance their personal life? Can your event offerings convey added value in marketing and communication materials, so attendees perceive virtual events as valuable as live? Hybrid Events are likely going to offer voluntary attendance, so we will have to be diligent in justifying the value gained from either choice.
Think Decentralized Locations
Hybrid Events will start with smaller live hubs and either a dispersed remote audience or possibly a network of small regional live hubs. This decentralized way of a meeting may mean the smaller live show will likely be where your key leadership and key networking guests come together, but most of your audience will still be remote. And that means the remote production cannot feel like an after-thought or a livestream. Your remote audience deserves and expects a high-quality virtual experience that makes them feel as special as the live audience.
Create Shareable, Pre-Recorded Content
Let's focus on creating more sharable, pre-recorded content like pre-packaged story segments, guest interviews, entertainment segments, product stories, and more. The more sharable, on-demand content that remote and live attendees can reuse and repurpose post-event! This translates into higher ROI, more mileage (and sustainability) you will get out of your Hybrid Event. MIG has a powerhouse video and editing department, and we can help you with all your pre-recorded video needs.
Consider Blending Live Scenic with Virtual
MIG recommends creating a blend of hard and greenscreen set elements that blend the remote experience with the live one. This approach may also help lower costs, as you won't have to double up on all production crew personnel. If you want to run a successful Hybrid Event, you will likely need to ensure that both the physical and virtual components are high-quality productions.
Make MIG Your Hybrid Partner
"Extremely impressed with today – the team was OVER THE MOON with the level of support you all provided and they were happy to have the “A Team” back – we couldn’t do this without you guys. You are an extension of our team, and we greatly appreciate everything that you do!"