Experiential storytelling might be the latest buzzword among ad agencies, but all too often it’s misused in event marketing. The reason: finding the story platform for an event isn’t accomplished in a 30-minute brainstorm. It’s a process that takes weeks, if not months. To help our clients unearth their brand stories – MIG has a tried and true process, a gift if you will, of gathering the plot-points and turning your event into a brand story to remember.