Storytelling through Experiential Marketing
Experiential storytelling might be the latest buzzword among ad agencies, but all too often it’s misused in event marketing. The reason: finding the story platform for an event isn’t accomplished during a 30-minute brainstorm. It’s a process that takes weeks, if not months. To help our clients unearth their brand stories, MIG has a proven methodology of gathering your brand’s plot-points and turning your event into a memorable story. Below, you can see some examples of our approach to experiential marketing and learn about the outcomes achieved.