Audi called on Multi Image Group to develop and produce a series of Technology Tutorial Videos to demonstrate these innovative features to new Audi owners.
MIG collaborated with Audi to develop instructional videos that show how to engage various drive modes, sync your smartphone, even how to setup the 18 speaker Bang & Olufsen sound system.
MIG scripted, planned, organized, shot, and edited over 50 videos at our studio in Boca Raton, FL. These videos were created and are hosted on Audi’s various media outlets. Then someone asked the question: “Why not install the videos directly into the cars?” Thus allowing owners of the A6, A7 or A8 the ability to watch these Technology Tutorials while actually sitting inside their vehicle.
Together with Audi/Volkswagen, MIG introduced the first In-Car Technology Tutorial Videos. As a result, Audi/Volkswagen saw an increase in overall vehicle owner satisfaction and JD Power and Associates awarded them a near perfect score for Technology Features and Instrument Panel.