Gander Mountain, one of America’s fastest growing outdoor sporting retail stores, came to MIG with a unique challenge. Their marketing team wanted to find some new ways to drive holiday traffic to their stores. MIG’s Creative team enjoyed brainstorming, sorting through, and crafting creative ideas that would best fit this special holiday challenge. By using creative technology and activities, each car/cabin featured a different interactive element such as a ‘Naughty or Nice Detector,’ a ‘Super Snowmobile’ video game, a free interactive ‘Dress the Snowman’ photo-op, a ‘Pin the Star’ game, a holiday photo hunt, and of course… Santa’s Workshop! In every store this solution was delayed in foot traffic, social media, and sales went up!